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Soi dog presentation by Leonard Coyne
March 2011 presentation explaining how Facebook was used to generate regular monthly donors.
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Making segmentation work
Audience segmentation by attitude and lifestyle is just one of the ways that charities can make sure they get the right message across to the right audience.read more
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The story of Save the Children's No Child Born to Die campaign
Save the Children has grown its annual restricted capital appeal into a very successful integrated campaign - No Child Born to Die. read more
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Best in Class - 13 of the best fundraising campaigns in the world right now
The plenary presentation from Damian O'Broin of Ask Direct at the Institute of Fundraising Northern Ireland Conference on 8 November 2012.read more
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